How I Built A Hustle-Free, Profitable Business Working 12 Hours A Week As A Human Design Projector

Dr. Naieema

Your Human Design and Business

Did you know that you can build a 6-figure business using your human design?

Yes, you heard me, sis!

Human Design.

If you’ve been reading my blog, you would know now what Human Design is, but let me refresh you.

Human Design is a tool that’s meant to help you navigate how you’re meant to show up. It can tell you whether or not you are in alignment in your business and in your life, for that matter.

When you maximize your human design, it shows you:

  • the things that you can do to call-in your dream clients;
  • how to best sell according to your strengths;
  • how much rest you need according to your human design type.

Amazing, right?

In this blog, I am going to take you through my signature Soulful Sales  System™ that I use with my clients in the Freedom By Design Mastermind which I used for myself first.

Are you ready to build your hustle-free, profitable business using your human design?

Read on..

My Human Design

The first thing that I did was uncover my genius according to my human design. Here are some of the things that I learned:

I learned that I am a projector, which means that I don’t have a lot of energy. Upon knowing this, I said to myself that I have to develop some courses that would be a passive way to allow people to still work with me without being available all the time. Simply because I don’t have much energy to do so.

Alongside, I also cut out the activities that I was doing that were not bringing me money, impact, and collaboration! I stopped doing the things that were not helping me make sales.

In my human design, I also learned that I have an open crown center, which means that I am so easily inspired and have a hard time staying the course. So I hired a couple of coaches to really help me grow my business.

Lastly, based on me as a projector,
I begin to automate as much as possible. I created a seamless system so when a client signs up, they get access to courses, agreements, and a pay portal automatically which I set up ONE TIME!

Knowing my human design saves me time and allows me to be authentically me!

We are just on!

How I Call-In Ready to Invest Clients

Do you receive replies from clients telling you ‘ I’m gonna pass this time. I can’t afford it’. 


And we don’t want to keep hearing them, right?

So I looked at my human design chart to see if my throat center is defined. If it has a solid color other than white, it means that it is defined. My throat center is defined, then I checked what it was connected to. It helps to check because based on what is connected to, that’s how you create content to call-in ready to invest clients.

My throat center is connected to my G-center with channel 1-8, the “Voice of Self-Expression.
Which means that if I try to copy other people, I’m not gonna make money. 

I had the realization, that my sales would not grow if used those copy and paste strategies to grow. Knowing my human design channel gives me permission to be ME…~Coughs in authenticity~

By being me, I have the freedom to create content that I want and speak my truth, which allows me to  attract people who are ready to invest, align with my message, and who are ready to be authentically them!

Does this resonate with you?

Only then you can attract real people if you are real to yourself.

Offers That Honor My Energy Level

If you’ve been following me, you would know that I am one of those non-energy types who need to only work 2-4 hours a day at maximum. Yes, I am a human design projector.

I don’t have the energy to hustle and keep going. 

So, I had to make offers where clients feel seen, heard, and able to make repeatable, hustle-free sales.

To address this, I created courses. I can’t tell you how many times I’ve made money and impacted another entrepreneurs’ business, while sitting on a beach, resting, and a new order came in for my course.

Then, I created a group coaching program so that I can serve people and have live access to me BUT I don’t have to be available everyday. The coaching program allows my clients to ask me questions and get direct coaching. I also have a higher ticket, one-on-one experience where I only work with 5 women every 12 weeks. 

I stick to these arrangements
because reality is I will do a disservice to my clients AND to myself  if I stretch myself thin. And I DON’T WANT TO DO THAT.

So question, do you have offers that honor your energy level OR are you doing something some coach told you to do?

Send me a message on IG @drnaieema and let me know!

Create Soulful Aligned Sales

As a projector, I have to make myself visible, so I create content that I can share on multiple different platforms. 

I am not creating different content for multiple platforms. You know, I don’t have the energy (haha!).

Then, I created a passive way to nurture my ideal clients.  I began using an on-demand masterclass. I polled my audience - and asked them their needs and challenges.
My masterclasses then addressed my ideal clients' barriers to sales in their businesses. 

BECAUSE THE THING that makes you magnetic as a human design projector is RESTING. 

Yes - resting!

Knowing and Fighting Your Fears

You  (including myself!)  may have been in different programs and given templates of what type of content you need to share to gain x amount of followers, likes, and comments. 

And when you start using those templates and strategy, it flops.

Well, human design can tell you what content you should share that would literally connect to people who are ready to buy.

So what I do for my clients is that I look at the centers of their charts that are defined to determine what type of content to create. 

For example, I have a defined splenic center. This is an awareness center that is all about the different fears that we have. 

I shared a piece of content where I let my audience know that I used to be afraid that people I knew would see me or some troll would engage and disrespect me… AND the steps that it took for me to have that fear but still post. 

That’s more important than any fear. 

That’s more important than anybody’s opinion.

Building wealth for my children is more important than anything else.

When I started sharing content that was personal, I started making sales every week, working 12 hours a week. I was so surprised!

To end this blog, let me know what centers in your chart are defined and I’ll give you a pointer based off of one of those defined centers.

Tag me in your stories on IG @drnaieema and I’ll give you a pointer or two!

If you want to learn more about how you can use your human design to TRANSFORM YOUR MONEY BLOCKS & UNLOCK CONSISTENT SALES - NO HUSTLE ALLOWED!

Click below and learn more about
Freedom by Design. A community of badass women who are unapologetically scaling freedom-based businesses.

See you inside!

Do you want to learn more about how you can use your human design and astrology to scale a freedom-based business, where you call in new leads and sales weekly WITHOUT the hustle?


Hi, I'm Dr. Naieema

I'm a 5/2 splenic projector, a mom, a speaker and an Intuitive Business Strategist and Human Design Expert for women online service providers!

After climbing the corporate ladder, I realized that I was not willing to work 40+ hours a week for the rest of my life to prove myself to other unhappy people. Oh and while earning less as a woman of color. So, in December of 2019, I started my coaching business and took in to six figures in one year!

But I was doing the copy and past strategies and treating myself as an employee working 50+ hours a week. I was quickly approaching burnout. So, I learned human design, learned I am a projector and created a six figure business working 12 hours a week!

As a certified human design reader AND intuitive business strategist, I help women service providers, who’ve created jobs for themselves and who are experiencing burnout, use their human design and basic astrology to build wildly profitable businesses.

Woman smiling in formal attire